January 5, 2010

Three Tips To Make The Most Of Your Attorney Marketing Internet Campaign

There is no doubt about it, the internet is better than the old-school ads that lawyers used to use like yellow books, newspapers & even TV in some areas. The internet is by far the best place for clever Attorney Marketing experts to get the internet clients over other lawyers in their backyard. Good news – if you haven\’t started marketing your law firm on the web yet, you haven\’t lost too much ground, and can still make money. Here are strong suggestions to get you new clients from the internet:

1. Optimize Now. Start to optimize your website. You are missing out on people looking specifically for you every month. There are honestly thousands of searches every month by someone looking for a Divorce Lawyer (or what you practice) in Salt Lake City (or where your office is). Bottom line, you need to be found on Major search engines like Google, ideally the first page. That is what optimization does for you. If done well, optimization will get you on the first page for the most-searched terms potential clients are using to find an attorney.

2. Spend The Money For A Pro In Legal SEO – Yes, there are many things that you can do on your own to help your cause, but there is only so much improving of your meta tags, improving your headings, bolding your text and other simple optimization techniques you can do yourself. Why do people hire you? Because you know what you are doing. Whatever money you spend on a good SEO Consultant for Law Firms is money well spent. But do your research. Don\’t just hire a local company who says they \’know\’ optimization. Make sure they are good at optimizing legal websites, as lawyer sites are very competitive and difficult to get on page one.

3. Invest in A Quality Website – Think like an Attorney Marketing Professional. Don\’t get a low-quality website here. You are fighting with other firms who know the value of getting clients from the internet. Think of your site as a something to bring you clients. The true purpose of your lawyer marketing is to get them to email or call you. And don\’t just focus on the people who are looking for you on Google and don\’t know who you are yet, but make sure you keep the people who do know who you are!

Check up on them too. Go To Google and search Lawyer Marketing, or Lawyer SEO. If their own website shows up for those highly-competitive lawyer marketing terms, then they should have the ability to get your web site ranked high too. Depending on your city and practice area, (some like Criminal are more competitive than others) you could expect to pay one to three thousand dollars a month or more for a qualified SEO professional. But if thousands of people are looking for your specialty, do you think you would get at least one to two clients a month? What would you make from those cases you want?

A potential client is pointed in your direction, where are they going to go to look YOU up? Correct! The internet! So when they type your name into Bing, make sure what they see is something you are proud of. The last thing you want is for a referral to be so disinterested with your site that once they find you, they go back to Google and find your competitors.

Do yourself a favor and take this advice. If you want to succeed at attorney marketing, use these tips and take advantage of the power of the internet. Good luck, share your ideas with us! I\’m happy to share also!

Anthony Flores of www.AttorneyMarketingNow.com is an expert in SEO Los Angeles and Adwords management