The Pros And Cons Of Having Videos On Your Website
Until a few years ago any marketing presentation or a report had to be read or viewed in print medium. But now with visual media, we have videos that can engage the viewer’s attention and convey information and messages very well keeping the viewer’s engaged. If you are wondering why everyone loves watching videos, it is because both our eyes and ears are engaged and it makes more sense to watch and listen to what is being said. But marketers watch out, if your marketing video is of 30 minutes or more, then we doubt if anyone would be interested in watching it completely.
It has been seen that when training is imparted via video the comprehension of the trainees as well as viewers in other cases is much better than when the same is done through some other mode of presentation.
Sue enough if the video turns out to be more that 3 to 5 minutes, you start getting agitated and bored. It does not hold your attention any longer. But then until you watch it completely you are not in a position to decide if the video was worth watching or not. Normally our span of attention does not last more than 5 minutes and the mind starts wavering.
Keeping in mind the necessity to engage the viewers and make it more interesting many presenters also hand out the print outs of pdf version or ppt version of the video that is being shown. Viewers are now able to make their notes and refer to the paper print out while watching the video and will be better informed as well as involved in the presentation.
When you as the marketer have followed up and sent a video file to the viewer and he is unable to down load and view it for any reason to do with the file being too big for downloading or a technical snag in the computer, all your efforts go waste.
It makes sense to give a print out of the video to the viewer while waiting for him to download and see the video. With the print out the viewer is likely to go through immediately and be interested in seeing the video for he knows what to expect and has questions already forming in his mind which the video can answer for him.
Search engines search for files and scan the content in text format to place them on the SRPs. Therefore it makes sense for you to have the SEO in text format. But then you can also have your video listed in the video directory too.
Smarter way of doing things could be to put the video-text into other directories too and make video as a continuation or secondary to the text. So you can start with the text first and combine in multiple ways with the video.
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